Brand Manager Resume Example

A brand manager resume example with 6+ years of experience in brand strategy and marketing.

Alexandra Parker
[email protected]•(555) 234-5678•Chicago, IL
Professional Summary

Strategic Brand Manager with 6+ years of experience developing and executing comprehensive brand strategies for global consumer products. Proven track record of driving brand growth, launching successful products, and managing multi-million dollar marketing campaigns. Expert in consumer insights, brand positioning, and integrated marketing communications with a focus on delivering measurable business results.

Experience
Senior Brand ManagerJan 2021 - Present
Consumer Goods International
  • •Lead strategic direction and P&L responsibility for $50M portfolio of premium consumer brands
  • •Launched 3 successful product lines generating $15M in first-year revenue
  • •Developed and executed integrated marketing campaigns across digital and traditional channels with 35% ROI
  • •Manage team of 5 marketing professionals and $8M annual marketing budget
  • •Increased market share by 25% through strategic brand repositioning and consumer-focused initiatives
Brand ManagerMar 2019 - Dec 2020
Global Foods Corp
  • •Managed two flagship brands with combined revenue of $30M annually
  • •Led successful brand refresh resulting in 40% increase in brand awareness
  • •Developed and implemented social media strategy growing engagement by 150%
  • •Conducted market research and consumer insights studies to inform brand strategy
  • •Collaborated with R&D team to develop new products based on consumer trends
Assistant Brand ManagerJun 2017 - Feb 2019
Lifestyle Products Inc
  • •Supported brand marketing initiatives for premium lifestyle product line
  • •Coordinated with agencies on creative development and campaign execution
  • •Analyzed market trends and competitor activities to identify growth opportunities
  • •Managed product packaging redesign project increasing shelf appeal by 45%
  • •Created monthly performance reports tracking KPIs and market share data
Education
Master of Business Administration (MBA)Sep 2015 - May 2017
Northwestern University, Kellogg School of Management
Bachelor of Science in MarketingSep 2011 - May 2015
University of Illinois
Skills
Brand Strategy, Product Marketing, Market Research, Consumer Insights, P&L Management, Digital Marketing, Creative Direction, Brand Development, Product Launch, Marketing Communications, Project Management, Market Analysis, Budget Management, Team Leadership, Adobe Creative Suite, Nielsen Data Analytics, Marketing Mix Modeling

More Resume Examples in Marketing

Digital Marketing Manager
Marketing Manager
Social Media Manager
Content Marketing Manager
SEO Specialist
Email Marketing Specialist
Product Marketing Manager
Marketing Analyst
Growth Marketing Manager

Ready to Build Your Resume?

Choose a template and create your resume in minutes.