Marketing Analyst Resume Example

A marketing analyst resume example with 4+ years of experience in data analysis and marketing strategy.

Daniel Kim
[email protected]•(555) 901-2345•Boston, MA
Professional Summary

Detail-oriented Marketing Analyst with 4+ years of experience in data analysis, market research, and campaign optimization. Proven track record of leveraging data-driven insights to improve marketing performance and ROI. Expert in analytics tools, statistical analysis, and data visualization with a focus on actionable recommendations that drive business growth.

Experience
Senior Marketing AnalystJul 2021 - Present
Digital Marketing Solutions
  • •Lead analytics initiatives for $10M+ marketing budget across digital and traditional channels
  • •Developed attribution modeling system improving marketing spend efficiency by 35%
  • •Created automated reporting dashboards reducing reporting time by 75% for team of 20
  • •Conduct A/B testing and multivariate analysis improving conversion rates by 45%
  • •Provide data-driven recommendations to optimize campaign performance across channels
Marketing AnalystMay 2019 - Jun 2021
E-commerce Analytics Corp
  • •Analyzed customer behavior data to optimize user journey and increase retention by 40%
  • •Built predictive models for customer segmentation and lifetime value analysis
  • •Monitored and reported on KPIs for marketing campaigns across 5 business units
  • •Implemented tracking systems for enhanced marketing performance measurement
  • •Collaborated with marketing teams to optimize campaign targeting and messaging
Junior Marketing AnalystJan 2018 - Apr 2019
Tech Startup Inc.
  • •Assisted in analyzing marketing campaign performance and ROI
  • •Created weekly and monthly performance reports using Google Analytics
  • •Supported A/B testing initiatives for website and email optimization
  • •Conducted market research and competitor analysis
  • •Maintained marketing databases and data quality standards
Education
Master of Science in Business AnalyticsSep 2016 - May 2018
Boston University
Bachelor of Science in StatisticsSep 2012 - May 2016
University of Massachusetts
Skills
Data Analysis, Statistical Analysis, SQL, Python, R, Marketing Analytics, A/B Testing, Data Visualization, Attribution Modeling, Web Analytics, Campaign Analysis, Customer Segmentation, Predictive Modeling, Database Management, Excel (Advanced), Marketing Automation, CRM Analytics

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