Email Marketing Specialist Resume Example
An email marketing specialist resume example with 4+ years of experience in email campaign management and automation.
Jessica Rodriguez
Professional Summary
Results-driven Email Marketing Specialist with 4+ years of experience creating and optimizing email campaigns for B2B and B2C audiences. Proven track record of improving email engagement metrics, implementing automation workflows, and driving conversions through data-driven strategies. Expert in email marketing platforms, A/B testing, and customer segmentation with a focus on deliverability and compliance.
Experience
Senior Email Marketing SpecialistJun 2021 - Present
Digital Commerce Solutions
- •Manage email marketing program reaching 1M+ subscribers with 25% average open rate and 3.5% CTR
- •Developed automated nurture campaigns increasing customer retention by 40%
- •Implemented advanced segmentation strategy resulting in 65% higher conversion rates
- •Reduced email production time by 50% through template optimization and workflow automation
- •Lead A/B testing program improving email performance metrics by average of 30%
Email Marketing CoordinatorMar 2020 - May 2021
Retail Marketing Group
- •Created and executed email campaigns for 5 major retail brands
- •Increased average email revenue by 85% through improved targeting and personalization
- •Managed subscriber list growth initiatives resulting in 200% list size increase
- •Conducted regular email performance analysis and presented results to stakeholders
- •Ensured CAN-SPAM compliance and maintained email deliverability above 98%
Marketing AssistantJan 2019 - Feb 2020
Tech Startup Inc.
- •Assisted in creating and scheduling email marketing campaigns
- •Maintained email subscriber lists and managed database cleanup
- •Supported A/B testing initiatives for subject lines and email content
- •Helped track and report on email marketing metrics
- •Collaborated with content team on email copy and creative assets
Education
Bachelor of Business AdministrationSep 2015 - May 2019
University of Miami
Skills
Email Marketing Platforms (Mailchimp, HubSpot, Salesforce Marketing Cloud), Email Automation, A/B Testing, List Segmentation, HTML/CSS, Customer Journey Mapping, CRM Integration, Email Deliverability, Marketing Analytics, Campaign Management, Copywriting, Database Management, ESP Migration, GDPR & CAN-SPAM ComplianceMore Resume Examples in Marketing
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