Email Marketing Specialist Resume Example

An email marketing specialist resume example with 4+ years of experience in email campaign management and automation.

Jessica Rodriguez
[email protected]•(555) 789-0123•Miami, FL
Professional Summary

Results-driven Email Marketing Specialist with 4+ years of experience creating and optimizing email campaigns for B2B and B2C audiences. Proven track record of improving email engagement metrics, implementing automation workflows, and driving conversions through data-driven strategies. Expert in email marketing platforms, A/B testing, and customer segmentation with a focus on deliverability and compliance.

Experience
Senior Email Marketing SpecialistJun 2021 - Present
Digital Commerce Solutions
  • •Manage email marketing program reaching 1M+ subscribers with 25% average open rate and 3.5% CTR
  • •Developed automated nurture campaigns increasing customer retention by 40%
  • •Implemented advanced segmentation strategy resulting in 65% higher conversion rates
  • •Reduced email production time by 50% through template optimization and workflow automation
  • •Lead A/B testing program improving email performance metrics by average of 30%
Email Marketing CoordinatorMar 2020 - May 2021
Retail Marketing Group
  • •Created and executed email campaigns for 5 major retail brands
  • •Increased average email revenue by 85% through improved targeting and personalization
  • •Managed subscriber list growth initiatives resulting in 200% list size increase
  • •Conducted regular email performance analysis and presented results to stakeholders
  • •Ensured CAN-SPAM compliance and maintained email deliverability above 98%
Marketing AssistantJan 2019 - Feb 2020
Tech Startup Inc.
  • •Assisted in creating and scheduling email marketing campaigns
  • •Maintained email subscriber lists and managed database cleanup
  • •Supported A/B testing initiatives for subject lines and email content
  • •Helped track and report on email marketing metrics
  • •Collaborated with content team on email copy and creative assets
Education
Bachelor of Business AdministrationSep 2015 - May 2019
University of Miami
Skills
Email Marketing Platforms (Mailchimp, HubSpot, Salesforce Marketing Cloud), Email Automation, A/B Testing, List Segmentation, HTML/CSS, Customer Journey Mapping, CRM Integration, Email Deliverability, Marketing Analytics, Campaign Management, Copywriting, Database Management, ESP Migration, GDPR & CAN-SPAM Compliance

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