Growth Marketing Manager Resume Example
A growth marketing manager resume example with 5+ years of experience in growth strategy and performance marketing.
Ryan Zhang
Professional Summary
Data-driven Growth Marketing Manager with 5+ years of experience scaling user acquisition and retention through multi-channel growth strategies. Proven track record of optimizing conversion funnels, implementing successful growth experiments, and driving measurable business results. Expert in performance marketing, growth analytics, and marketing automation with a focus on rapid testing and scalable growth solutions.
Experience
Growth Marketing ManagerSep 2021 - Present
Tech Startup Inc.
- •Lead growth strategy achieving 150% YoY user acquisition growth with 30% lower CAC
- •Manage $2M+ annual marketing budget across paid search, social, and display channels
- •Developed and executed 200+ A/B tests improving conversion rates by average of 35%
- •Built automated growth experimentation framework reducing test deployment time by 60%
- •Coordinate cross-functional teams across product, engineering, and marketing for growth initiatives
Senior Growth Marketing SpecialistJun 2019 - Aug 2021
SaaS Platform Co.
- •Scaled user acquisition from 10K to 100K monthly active users within 18 months
- •Optimized marketing funnel increasing trial-to-paid conversion rate by 45%
- •Implemented referral program generating 35% of new user acquisitions
- •Created personalized retention campaigns reducing churn rate by 25%
- •Established growth analytics framework for measuring and optimizing key metrics
Performance Marketing SpecialistMay 2018 - May 2019
Digital Marketing Agency
- •Managed performance marketing campaigns for 10+ B2B and B2C clients
- •Achieved average ROAS of 300% across paid social and search campaigns
- •Implemented attribution modeling improving campaign optimization by 40%
- •Developed landing page testing strategy increasing conversion rates by 55%
- •Created automated reporting dashboards for real-time performance monitoring
Education
Bachelor of Science in MarketingSep 2014 - May 2018
University of California, Berkeley
Skills
Growth Strategy, A/B Testing, User Acquisition, Retention Marketing, Performance Marketing, Marketing Analytics, Conversion Rate Optimization, Marketing Automation, Product Analytics, Growth Experimentation, Funnel Optimization, Data Analysis, Customer Journey OptimizationMore Resume Examples in Marketing
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