Product Marketing Manager Resume Example
A product marketing manager resume example with 6+ years of experience in product marketing and go-to-market strategy.
Andrew Sullivan
PROFESSIONAL SUMMARY
Strategic Product Marketing Manager with 6+ years of experience driving successful product launches and marketing initiatives in the technology sector. Proven track record of developing compelling positioning, creating sales enablement materials, and executing go-to-market strategies. Expert in market research, competitive analysis, and cross-functional collaboration with a focus on driving product adoption and revenue growth.
EXPERIENCE
Senior Product Marketing ManagerAug 2021 - Present
Enterprise Software Solutions
- •Lead go-to-market strategy for enterprise SaaS products generating $50M+ in annual revenue
- •Developed positioning and messaging frameworks resulting in 40% increase in sales win rates
- •Created and executed product launch plans for 5 major releases, achieving 125% of adoption targets
- •Manage team of 3 product marketers and coordinate with sales, product, and marketing teams
- •Conducted market research and buyer persona development informing product roadmap decisions
Product Marketing ManagerJun 2019 - Jul 2021
Cloud Technology Inc.
- •Owned product marketing strategy for B2B cloud security solutions
- •Increased product adoption by 85% through targeted marketing campaigns and sales enablement
- •Developed competitive intelligence program resulting in 30% improvement in competitive win rates
- •Created sales collateral and training materials driving 50% reduction in sales cycle length
- •Led customer advisory board program gathering insights from key enterprise accounts
Associate Product Marketing ManagerMay 2017 - May 2019
Tech Solutions Corp
- •Supported product launches and marketing initiatives for mobile applications
- •Conducted competitor analysis and market research to inform product positioning
- •Created customer case studies and product marketing collateral
- •Collaborated with demand generation team on lead nurturing campaigns
- •Analyzed product marketing metrics and prepared quarterly performance reports
EDUCATION
Master of Business Administration (MBA)Sep 2015 - May 2017
University of Washington
Bachelor of Science in Business AdministrationSep 2011 - May 2015
Oregon State University
SKILLS
Product Marketing Strategy, Go-to-Market Planning, Market Research, Competitive Analysis, Sales Enablement, Product Positioning, Message Development, Customer Segmentation, Product Launch Management, Marketing Communications, Presentation Skills, Project Management, Data Analysis, CRM Systems, Marketing AutomationMore Resume Examples in Marketing
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